NewFish Rebrands as Nutrition from Water™
Nutrition from Water™ (NXW) is exploring the vast potential of our waters for next generation nutrition solutions.
New Zealand, May 08 2024
NewFish, a biotechnology venture developing natural nutrition from pristine water for everyday and sports nutrition industries, today announced that it is rebranding. The company’s new name, Nutrition from Water™ (NXW), reflects the startup's commitment to developing a global coalition of nutritionists, chefs, innovators, sports ambassadors, and multinational partners to grow a planet-first ingredients category.
The rebrand follows the announcement that Pete Burling, leading New Zealand Olympian and SailGP professional sailor, has invested in the IndieBio-backed startup as it prepares for multi-market growth.
“We started our company as NewFish to reimagine what is possible by researching and designing natural nutrition from our pristine waters around Aotearoa New Zealand and the Pacific Ocean. Through our partnership with Cawthron Institute, we realized there is an enormous opportunity to feed an additional two billion people on this planet by fermenting microscopic algae. This gives us an opportunity to develop an entirely new nutrition category not just a series of functional, nutritious products. We can accomplish this by utilising non-extractive marine science, meaning we preserve natural biodiversity in our marine and living water ecosystems,” said NXW founder Alex Worker.
Toby Lane, NXW CEO, said that the company’s rebrand to Nutrition from Water™ marks an exciting chapter.
“We’re building a new global nutrition category in partnership with some of the world’s leading dairy, health and nutrition companies. Some of the largest dairy and nutrition companies believe in the potential of our water-based nutrition category, and it’s encouraging to have leading athletes -and leading chefs like Vaughan Mabee helping test and validate our applications. Our first product range, Marine Whey™, delivers on a world-class taste and nutrition experience. We are excited to build this global category, which will ultimately help provide better nutrition to billions of people.”
New Zealand sailor Peter Burling is an America’s Cup winning helmsman and Olympic gold medalist and an active champion of ocean health.
Burling, co-founder of marine conservation charity Live Ocean, is proud to have invested in NXW.
“Live Ocean has given us the chance to use our platform of sport to drive the ocean health message. The ocean is changing fast, and it won’t wait. It’s at a tipping point, and it’s never been more apparent that we need to take action. We can’t look the next generation in the eye and say we didn’t try. My investment in NXW blends my love for the ocean with a globally focused, Kiwi-originated biotechnology platform that offers superior nutrition for athletes as well as everyday, affordable needs. The nutrition and taste profile behind NXW’s technology has amazing potential, and we can feed millions of people without costing our earth, oceans and natural biodiversity.”
NXW is producing Marine Whey™ for a variety of needs including sports, medical, aged and affordable nutrition categories. The company is backed by some of the world’s leading biotechnology investors, including accelerator San Francisco-based IndieBio and global VC firm SOSV. For more information on NXW’s portfolio of applications and nutrition without compromise, please visit www.nutritionfromwater.com.
About Nutrition From Water™ (NXW): NXW is a New Zealand-USA biotechnology company developing natural nutrition technology from our planet’s pristine waters. The IndieBio and Katapult Ocean-backed startup is commercializing a range of complete nutrition ingredient solutions derived from microalgae. Marine Whey™, NXW’s first product portfolio, is focused on concentrated proteins delivering high-quality nutrition into sports and active lifestyle categories. NXW is partnering with global nutrition companies to supply millions of tonnes of nutrition without compromise. With offices in Auckland and San Francisco, NXW is working in a global coalition to bring Marine Whey™ to market by 2025.
Press contact:
Eleni Hogg, Head of Marketing | NXW
eleni@nutritionfromwater.com
